Privacy Policy & Notice of Privacy Practices

This Notice of Privacy Practices and Privacy Policy (“Privacy Policy”) explains how Aesthetics at Alpine (“Alpine,” “we,” “our,” or “us”), treats the privacy of and security of your medical and personal information. This Privacy Policy applies to information we collect through our website located at https://aestheticsatalpine.com (“Website”). This Privacy Policy also explains how we handle protected health information in compliance with HIPAA. If you have any questions about this Privacy Policy, our privacy practices, or your rights under HIPAA, please contact us using the information at the end of this policy.

Your decision to use our Website or provide information to us means you agree to the information practices described in this Privacy Policy.

If you contact us via our Website by filling out a contact form, requesting a consultation, scheduling an appointment, or completing a survey, we may collect your name, email address, mailing address, phone number, date of birth, and any information you choose to provide. If you register as a patient, we may also collect health information about you, including your medical history, treatments, photographs, insurance information, and payment information. All payment information is processed through third-party payment processors. We do not store credit card information unless legally required for payment recordkeeping and compliance.

In addition to the information you provide, we may automatically collect information about your visit through the use of web logs, including but not limited to your IP address, browser type, type of device, operating system, the website from which you accessed our Website, which pages you view, and when you visited our Website. We may use cookies, pixels, and other tracking technologies to improve your experience, analyze website traffic, and facilitate our advertising efforts. Information about your visit may be collected by third party providers, including Google Analytics, Google Ads, and Meta (Facebook) Pixel. You can learn more about how these parties collect information and your choices by visiting their websites. You can configure your browser to reject cookies; however, if you choose to disable cookies some features of our Website may not function properly.

We use information we collect to process inquiries, contact you to schedule consultations and appointments, provide medical care, process payments, send you appointment reminders, respond to communications you send us, improve our Website and services, conduct internal operations including audits and reviews, comply with laws, and send you marketing communications about services, promotions, and events if you opt in to receive marketing communications. You may opt out of marketing communications by following the unsubscribe instructions in our marketing emails, replying “STOP” to any SMS messages, or contacting our office. Appointment reminders and other transactional and service-related communications may still be sent to you as necessary.

As a medical provider, Aesthetics at Alpine is required to comply with HIPAA and state privacy laws that protect and restrict the use and disclosure of “Protected Health Information” (“PHI”) by covered entities, such as Aesthetics at Alpine. “Protected Health Information” means individually identifiable health information related to your past, present, or future physical or mental health or condition, provision of health care services, or payment for health care services. We reserve the right to use and disclose your PHI without your written authorization for treatment purposes, payment purposes, and healthcare operations. For example, we may disclose information about you to other medical professionals involved in your care and submit a claim to your insurance company to receive payment. We may also use your health information internally to improve the care we give to our patients. We may disclose your PHI when required by law, such as to comply with a court order or subpoena, or in connection with a public health reporting requirement. Additionally, we may disclose your PHI as otherwise permitted by HIPAA.

We will not use or disclose your PHI for other purposes unless we have obtained your written authorization, which you may revoke at any time by contacting us in writing. Except as modified by your written revocation, we will continue to use the information as we have already disclosed to you. We use reasonable safeguards to protect your PHI from unauthorized disclosure. Please keep in mind that no security measures are perfect and we cannot guarantee against hackers or other unauthorized disclosure.

You have rights under HIPAA including, but not limited to, the right to access and receive a copy of the medical records about you that we maintain (subject to limited exceptions); request changes to the information if it is inaccurate or incomplete; request restrictions on certain uses or disclosures; request that we communicate with you at an alternative location or in an alternative manner; receive an accounting of certain disclosures; and request a paper copy of this Notice upon request. We are not required to agree to requested restrictions.

State laws may provide you with additional privacy rights regarding the collection, use, disclosure, and retention of your personal information. Depending on where you live, these rights may include the right to access certain personal information we collect about you, request corrections to that information, and request that we delete personal information about you, among other things. These rights are subject to certain exceptions under applicable laws.

We do not sell personal information.

If you would like to exercise any privacy rights or make any requests regarding your information, please contact us using the information provided below and we will respond to your request in accordance with applicable law.

We keep personal and medical information as long as necessary to provide services to you, analyze website usage, resolve disputes, enforce our agreements and policies, and maintain medical record retention as required by federal and state law.

By using our Website, you acknowledge that this Privacy Policy may be updated from time to time without notice to you. We will post any Privacy Policy updates on this page with a revised date. Your continued use of the Website after any posted changes means you accept those changes.

If you have any questions about this Privacy Policy, please contact us at:

Aesthetics at Alpine
5405 S Adams Ave Pkwy #101, Ogden UT 84405
(801) 689-3500